Sderot Blvd is a management firm for musicians, run by a musician, Dror Kessler. Sderot Blvd is a place for people, run by real person. Sderot Blvd is where change takes place.
Sderot Blvd is about everyday music, backyard music, about two people getting together and harmonizing, Folk music is its basic sense - music of the common folks. Sderot Blvd is about music, lyrics, touring, recording, replacing your own strings, jamming at a corner cafe, taking your guitar and walking cross country. Sderot Blvd is about doing it, late at night or as a day job, for free or in front of millions, about putting a dent in reality, about sweating is out and loving it. Sderot Blvd is about being inefficient, relaxed, self-sustained, uneconomical, unequivocal, being doubtful, contradictional, about looking up words in a dictionary, about learning. Sderot Blvd is about life as an art form.
This is where you come in. You have to want to do it. To live. To experience. To move forward. To get your stuff out. To affect. To express. You got to have verbs coming out of ears so much that you get the feeling that its time to act. When you feel ready, Sderot Blvd might be a place you want to check out. It will not pay you, will not guarantee success, will not take over your career and give you a 12 step program to be on top. Hell, it might even make switch off some dreams you had, it might send you scaling your vision and life down. What Sderot Blvd will do for you is give your art an honest chance, give you an honest point of view, give you a place you can rest and take a deep breath before taking on your next challenge. Sderot Blvd will be with you.
Heraclitus (470 BCE) once said: "Everything Changes But Change Itself". If you're not changing your dead. If you are denying your need for change you are being your own prison guard. Music can indeed change the world and Sderot Blvd is all for it. Social music evangelists like Pete Seeger & Billy Bragg are practitioners of the art at its highest level. But change begins insides one's self. Change your life, move, expose yourself, stand in the public eye, be true. Sderot Blvd is about musicians who want to change, about people who are ready.